The Foundation was also born from a personal experience of mine that touched me closely as a mother. As a child, my son Riccardo was diagnosed with a rheumatic disease. When I asked him what I could do to help him, what I could create that would provide him with a source of distraction from that situation, the answer was “Amusement Park”; being a difficult project to combine with the family business, Fattoria Tellus was born in that period. Over time, however, I wanted to add something, something that could also help other people who were going through a difficult time. My son will probably want to remember his experience with a tattoo, but nothing happens by chance: a friend of Riccardo had shown eating difficulties and this is how the idea of the Foundation was born. I think that the Foundation project is my way of not forgetting and helping those who have to face a dark moment, a hardship, an illness such as eating disorders.
With this new project, we wanted to share ideas and successful processes from which to draw inspiration and new enthusiasm, which we never lack! It is important for us to “give back” what we have received because we know that we have been privileged to grow up in a healthy family environment and in a rich area, with people who have given us so much. Thanks to Intrecci, I have learnt how important it is to focus on young people, which is why we want to encourage discussion and the possibility for everyone to get in touch with our Foundation.
The Foundation is inextricably linked to the many special projects I am doing in Umbria and Lazio, such as the one on Tuscia and Civita di Bagnoregio. For example, for the association, La Casa del Vento di Bagnoregio, I created labels (I take care of the creative side of the company) and half of the proceeds from the sale of some of the bottles will be donated to Civita for social projects. For the Christmas party at Fattoria Tellus, I also involved the Juppiter association with a Christmas market to raise funds and a concert by its special youngsters. With the Foundation, I want to continue to do my best to support our area and those who need a smile.
“Feeding on life”. It will be our guiding thread, our compass. Because we feed on food, but also on affection, relationships, knowledge, experiences, listening. Because we are constantly looking to give meaning, value and significance to our choices and to our daily life. To do our part and achieve our goals, we will try to collect means and economic resources, but also relationships, presence, availability and networks. The Farm, the Academy and the Research Centre will be the Foundation’s places where children, young people, parents, educators, teachers, managers and health workers will be able to experience “knowing”: “knowing how to do” and “knowing how to be”. The beauty of awareness.
Connection with the land
Fondazione Cotarella was born from the earth: a fertile, hard, procreative place. A place that requires patience and vision, commitment and respect, determination and trust. The earth, with its codes, its languages, its laws, its uncertainties, its pace and its time. It was founded in a special region, Umbria, on the border with upper Lazio, at a crossroads of traditions and symbols that history requires us to recognise and pass on. It was established by a family who are deeply tied to their land.